OnePlus has announced an enhanced partnership with Reliance Retail subsidiary JioMart to expand the reach of OnePlus phones and other products across hundreds of JioMart digital stores across India.
Oneplus Phones at Jio Mart Digital Stores
OnePlus faced a setback when AIMRA announced that it will no longer sell OnePlus devices in its offline stores. AIMRA claimed that the company’s profit margins were low and that there were unresolved issues between the company and AIMRA. The decision to stop the sale of OnePlus devices in AIMRA’s offline stores was set to take place on 1st May 2024.
While the company did not comment on the details of its disagreement with AIMRA, the company did react quickly by strengthening its offline sales links with JioMart.
The new JioMart digital tie-up is in line with the company’s current online distribution platforms. OnePlus will continue to offer its products through the top online stores like Amazon.in, OnePlus.in, and other online stores in India, which is a testament to the company’s strong online presence.
OnePlus wants to take advantage of its improved relationship with JioMart Digital to expand its reach into India’s growing consumer base. By expanding its reach to more than 2000 cities and towns via JioMart’s vast network of more than 63,000 retail stores, OnePlus wants to expand its market presence and strengthen its connection with consumers across the country.
Oneplus Sale Director’s Statement:
“We at OnePlus have continued to have a long-standing successful retail partnership with the JioMart Digital team. Driven by similar values of delivering the best possible experience to our consumers, this partnership has been instrumental in our journey of expanding our retail presence across India, enriching the lives of our users and strengthening our brand’s connection with them. And we remain committed to continuing this journey together, further strengthening our association with our retail partners thanks to JioMart Digital’s rapidly expanding retail network. As we continue to extend our range of OnePlus products across the Jio Mart Digital store network, we are positive that our community and consumers at large will continue to truly benefit from this opportunity by being able to easily access and gain a personalized experience of our OnePlus devices at their nearest retail outlets.”
